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Nov 18
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As you’ve most likely heard time and time again mobile application stores like the iOS App Store and Android Market is a more than viable way for software developers to make a living. In fact, some reports have proven that a handful of app developers have managed to become quite wealthy – all from selling their creations on an application store like the ones listed above.
However, while actually selling their applications is a viable form of income acquiring ad revenue from these same creations is another capable source. Normally, app developers would utilize an ad network provided by a company like Google but, as you’re sure to already know, Apple had gotten into the mobile advertisement game not too long ago. This initiative was dubbed iAds and was supposed to be a new innovative way to target advertisement and peak user interest.
While the United States has been able to enjoy (or not) iAds for quite some time, Europe hasn’t gotten the same treatment. Luckily, it has just been made known that Apple has teamed up with Unilever, Nespresso, Perrier, Renault, Louis Vuitton and L’Oreal to bring iAds to Europe next month. Japanese users dont’ worry, you’ll be getting your iAds early next year.
Honestly though, has anyone gotten anymore value out of iAds than a traditional mobile ad?
via engadget
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